Companies hire Vidya to detangle complicated products and streamline messaging through web content, one-pagers, blogs, and brand strategy. Whether you need to unify your brand's message, build supporting documentation, manage your outreach and team, or work within your website to improve your SEO and UX, Vidya can work with your team to quickly deliver results.

Develop consistent brand narratives

Create user-driven custom documentation

Build dynamic content strategies & calendars

Measure & optimize landing pages & sites

Contact Vidya

Content Strategy

Vidya is a skilled content writer and editor with a long history of journalism and marketing. Companies hire her to turn complicated concepts into clear, persuasive copy. Her emails receive a 50% open rate, her travel blog has been read by viewers in over 100+ countries, and her most popular piece received over 13,000 reads and has been re-published in over 20 publications and local news outlets.

  • Managed MentorCloud’s entire content strategy, including website copy, blogs, newsletters, social media content, advertising, and sales copy
  • Designed and curated marketing collateral for Runway Incubator, including technical documentation, sales templates, and administrative guides
  • Served as content editor at Go Overseas, managing coordination, generation, scheduling, and outreach
  • Help freelance clients determine consolidated content strategy and web presence
Ravi Gundlapalli
“Vidya is a content artist. She pushes the team to collaborate and innovate, while making beautiful content and designs.”
-Ravi Gundlapalli (CEO of MentorCloud)

Project Management

Vidya helps companies determine their MVPs, define their target audiences, and establish their outreach and marketing strategies. She thinks innovatively about creating long-term sustainability, in regards to both business operations as well as natural resources.

  • Oversaw redesign of MentorCloud website and brand image, coordinating content, design, engineering, and sales teams and freelancers.
  • Developed and implemented strategy to revamp Runway Incubator’s educational programming
  • Streamlined business processes by creating and standardizing digital assets
  • Implemented Trello and Producteev for managing tasks amongst distributed team members
Allan Young
“I can't recommend anyone with more enthusiasm. Vidya is smart, energetic, creative, highly technically savvy, and is street smart.”
-Allan Young (Founder of Topline Incubator, Runway Incubator)


Vidya has created structured educational programs for 300+ entrepreneurs, provided tech solutions for 30+ corporate innovation partners, and as a result has developed deep relationships both in the corporate and startup worlds.

  • Managed relationship with Million Women Mentors; account managed various MentorCloud clients
  • Developed partnership with the Taproot Foundation to host a series of workshops to encourage startups to explore pro bono volunteering
  • Led strategic outreach to top meetup groups in Bay Area; developed educational tracks for entrepreneurs
  • Supported planning and implementation of the SF EIR Program at Runway Incubator; created template for future partnership documents
Manana Mesropian
“Vidya is a pleasure to work with. She takes time to understand the clients' needs and always has a fresh, fun opinion that enhances any project or partnership.”
-Manana Mesropian (General Manager of Revolution Coworking Space, SOSVentures)

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